Any business that sets up a telephone business line receives a free listing in both the White Pages and Yellow Pages. In most directories, free listings appear in lowercase letters and regular type. However, advertising in the business White Pages can provide many of the same enhancements found in ads within the Yellow Pages.

White Pages advertising options include:

Display advertising - Contains details such as multiple locations, phone numbers, logos, products & services and graphics.

In-column advertising - Appears under the relevant White Pages headings in alphabetical order according to company name.

Repeating banner ads - Display ads appear at the top of every eighth page in the White Pages.

Listing options - Regular listings stand out with highlights such as:

• Color text
• Bold (super or regular) - business name and/or phone number
• Cross-reference listing
• Highlight (red or yellow)

See www.rhdyp.com for further details.